If the success of Instagram Stories is any indicator, Instagram Reels will explode in popularity. No of how long you’ve been using Instagram, you may still be thinking, “When is the best time to post on Instagram Reels?” Of course, if you’ve ever done any social media marketing at all, you know how difficult it can be to pinpoint the ideal time to publish new material. Certainly, there are a plethora of statistics available for any social media platform imaginable, but trends can shift on a daily basis.
And just because one type of content, posted at a certain time on a certain day of the week, has a lot of engagement doesn’t guarantee it will automatically go viral.
When to Post Instagram Reels
Monday schedule: 6:00 AM, 10:00 AM, and 10:00 PM
At 2, 4, and 9 a.m. on Tuesdays
Timetable: 7AM, 8AM, 11PM on Wednesdays
Time on Thursday: 9 AM, 12 AM, and 7 PM
Every other Friday, at 5:00 AM, 1:00 PM, and 3:00 PM
Weekends: 11am, 7pm, 8pm
Sundays at 7 AM, 8 AM, and 4 PM
Instagram’s Peak Posting Times—When to Share Your Photos
While it’s important to focus on creating content that will resonate with your audience, you also need to know when to post that content in order to maximise your chances of reaching them while they’re using the social media platform you’ve chosen. To determine whether you should upload material to Instagram Reels, consider the following two questions:
To begin with, consider:
The popularity of Instagram has resulted in a worldwide audience for Instagram Reels. Among the top three nations with the most Instagram users are the United States (with 130 million), India (with 100 million), and Brazil (with 91 million). However, hundreds of millions of Instagram users exist across the globe.
The location of your audience is important since it affects not just what kind of material you should create, but also when you should post it. Changes in local time zones will have a major effect on busiest times of day.
If you want to know when your audience is awake, ask them what time they are.
This is where an Instagram analytics tool comes in handy; it’s admittedly a bit chaotic.
Working with time zones is the next best thing to having an analytics tool. Planning and scheduling material around an eight-hour time difference is necessary if your target audience is in North America or the United Kingdom, but just approximately an hour and a half if your target audience is in Thailand or India.
Discover Your Niche Market
You need to discover your niche in order to appeal to a wide audience. You have an Instagram Reel, but why should anybody watch it? It’s not only about having the right abilities or physique. The truth is that your physical attributes and skill set are only icing on the cake when it comes to your special selling proposition.
That’s a bit “out there,” wouldn’t you say? You may get a lot of good examples by just asking your loved ones what they like most about you. The most essential thing is for you to be genuine. Don’t waste your time trying to make the same things everyone else is making.
Create Extra Material
You may have just let out a little groan. It may seem like an obvious piece of advice, but if you’re an artist or writer, you know how challenging it can be to keep the creative juices flowing. The good news is that you can get away with less than ground-breaking or laugh-out-loud funny content. You can utilise Instagram Reels to create a vlog as well.
This may mean not spending hours crafting the ideal transition but rather releasing a fast update that can be made without the use of video editing software.
Work With Other Users
Using other accounts to promote your own might help you reach more people on Instagram. Inquire about working together on a post or series of posts with a business or influencer whose audience overlaps with yours. Since you and this person will be sharing access to your audience, it’s in both of your best interests to choose someone who your target market would like.
By promoting one other’s content, you may both expand your audiences and attract more fans.
There’s no reason to believe that challenges won’t be a major draw on Instagram Reels given how popular they are on TikTok. If you’re taking part in a popular challenge, it’s a fantastic opportunity to get new followers and expose your business to a wide audience.
Twitter’s implementation of the hashtag was brilliant. Creators use hashtags to help people locate their work across all social media platforms. However, you can’t expect any old hashtag to attract viewers. You should seek out and employ hashtags that are pertinent to your posts. Using an irrelevant hashtag will group your post in with others that have nothing in common with either your activity or the interests of your audience.
Reuse Past Material
Your material is a significant investment of your time, energy, and imagination. Then there’s no reason not to maximise its benefits. When you repurpose existing materials, you can give your readers something new without having to always start from scratch.
If you often produce material for other platforms, you should think about editing some of it for Instagram Reels. This might be as easy as a “throwback” or “flashback” post.