TikTok had already surpassed 3 billion downloads, making it the year’s most popular app. The demographics of TikTok’s user base are shifting rapidly from what was once thought of as a social media platform only for children to include brands, influencers, YouTubers, parents, and even grandparents.
Video content on TikTok is constantly evolving, so brands hoping to make a splash there should invest some time in learning what kinds of videos are currently trending. To make videos that people want to watch and encourage them to click your link in bio, you need to be aware of what’s trending.
We’ve been keeping a close eye on (maybe too close an eye) and listening to the most popular trends in today’s culture. If you want your brand to get in on the action on TikTok, you can use this guide to help you spot and capitalise on the most popular trends.
A TikTok trend is defined as follows
To sum up, a TikTok trend is a series of trending videos on the app that share a common theme, such as a song, dance, or hashtag. While some videos on TikTok are carbon copies of the original, users also have a lot of leeway to be creative by adding their own twists, whether they be abstract or deeply personal.
Tips for Locating Popular Content on TikTok
A new hashtag, like #picnictime or #booktok, appears at the bottom of your “For You” page at every scroll. There is a lot of variety in the subjects covered, and typical clips feature people in situations that are at once absurdly humorous, surprisingly informative, and extremely relatable. There are three main types of content that tend to dominate your “For You” page:
- Recently fashionable tunes.
- Currently popular video content.
- Recent popular hashtags.
What makes content from these genres popular on TikTok is based on a few common threads. Humor is the primary focus. Videos that are humorous tend to get more views and likes, two factors that are taken into account by TikTok’s feed ranking system. Videos with a surprising or unexpected element have a greater chance of going viral, which further increases their shareability and audience size. What becomes popular and what doesn’t is partially determined by its credibility. There is a direct correlation between the length of a video and its level of virality. Ideas that hit hard and that many people can immediately relate to are prioritised for the “For You” section.
TikTok’s lo-fi video aesthetic is one of its most endearing features. The editing process takes place in-app with simple, built-in tools; transitions, video effects, and audio are prioritised over filters. TikTok content can still be popular months after it was first uploaded, which is another intriguing aspect of the app’s trending sounds and videos. TikTok Insights can explain this phenomenon and show you how to repeat it in future videos.
TikTok’s distinct user base makes it stand out among other social media platforms. Teenagers and young adults make up the vast majority of TikTokers, and as a result, they are very active on the platform, responding positively to videos and sharing their thoughts and opinions. It doesn’t take long for a video to gain tens of thousands of views, and it can quickly gain hundreds of thousands.
The Most Popular Sound Effects on TikTok.
TikTok stands out among social media apps because it was developed with multimedia content in mind. They are broken down into sections that are useful for dance challenges and lip syncing, such as viral tracks and a variety of musical styles and emotional atmospheres.
In the viral section, you’ll find a ranking of the songs that have been used in the most viral videos. TikTok is a popular platform for remixes, with multiple versions of the same song circulating in lighthearted, simple-to-film dance challenges that quickly gain traction online.
Which TikTok Fads Are Currently Popular?
Similarly to how music and other sounds can spread online through user-to-user sharing, so too can videos. TikTokers can combine their own videos with those that have gone viral. People are responding to content and extending its narrative with their own amusing or insightful comments using this function. Brands can tap into the potential for humorous user-generated content presented by stitching, reactions, and duets.
No one knows for sure what kind of video will go viral next, but there are some indicators. Parent-child interaction videos, for instance, tend to do well. Videos with more than one person are more interesting, and they tend to be humorous and unexpected. The awkwardness of it all appeals to young people, and they are eager to share the videos with their peers.
TikTokers put their own spin on viral videos by incorporating their favourite songs and trending hashtags. Concepts that people can easily recreate, with an element of fun and surprise, and a track that is both catchy and of the moment, are what work best in your TikTok marketing strategy overall.
Read our guide on how to go viral on TikTok to learn more about the platform’s prevailing aesthetics and how to make a name for your brand there.
Which Hashtags are Popular on TikTok?
Currently popular social media trends were moulded by the use of hashtags. Hashtags allow users to organise their content into relevant groups, helping the social network function more efficiently. Popular hashtags typically receive more attention and are used more often. The hashtag #fyp, for example, has consistently been a top-selection on TikTok (for you page). To have your video featured on the For You Page, where it has the best chance of being seen by the TikTok community, use the hashtag #fyp in your video description.