Overtaking Google as the most visited website demonstrates that there is more to TikTok than just lip syncing teenagers.
Over half of TikTok’s monthly active users are between the ages of 18 and 24, meaning that businesses can reach a wide variety of new consumer demographics by incorporating the platform into their marketing strategy. Brands benefit from increase customer base, improved community relations, and broader business opportunities as a result of this.
Can you explain what TikTok is?
TikTok allows users to make, discover, and share videos up to 10 minutes in length, making it a short-form video platform.
TikTok hosts a wide variety of content types, including but not limited to:
- Comic skits from the set (BTS)
- DIY (do it yourself) (do it yourself)
- TikTok competitions/hashtag phenomena
- consumer-created media
There’s no denying that TikTok is more popular than Twitter, Instagram, or Facebook. TikTok marketing is being used by many companies and famous people to cross-promote their content and reach new audiences. TikTok has undoubtedly contributed to the rise of short-form video on social media.
Connect with influential people and influence them
To maximise the effectiveness of influencer marketing, TikTok is an excellent tool. Thanks to the app’s interaction tools, brands and influencers can quickly and easily collect user-generated content for their posts. Music, animation, sound effects, and voice-over capabilities are just some of the ready-made tools available to creators right now. Making a quick video is simpler than ever.
Here, we’ll use Dunkin’s recent success with influencer marketing on TikTok as an illustration. A collaboration between Dunkin’ and Charli D’Amelio in 2020 saw the introduction of new menu items accompanied by promotional videos. The partnership resulted in a 57% increase in app downloads for Dunkin’ and a 20% increase in sales of all cold brew coffees.
Emily Mariko’s salmon rice is another convincing example. When #SalmonRice went viral, artists rushed to replicate its success by making their own versions. Itsu, a global brand, noticed the popularity of this trend and adapted it by using their own crispy seaweed.
Brands benefit from collaborating with TikTok influencers because it helps to cement the products in the minds of the target audience to the point where purchases are made almost reflexively. This is a huge moneymaker for businesses using TikTok as a marketing tool.
Develop a fan base for your company
Today’s consumers give positive feedback to brands that make an effort to build genuine connections with them by means of social media content and active participation in online communities. Previously, we discussed how TikTok’s proprietary discovery algorithm provides brands with an unparalleled opportunity to reach new audiences.
Even if a user has a lot of followers, the discovery algorithm still gives them a shot at going viral. The bottom line is that new brands on TikTok don’t have to be intimidated by the platform’s more seasoned users.
Marketers on TikTok have a fighting chance if they make community interaction a top priority.
Participating in one’s community entails:
- Developing and taking part in fashion
- Interacting with other brand videos by liking and commenting on them
- In response to feedback
Users of brands that actively participate in online communities report a greater sense of belonging to the brand. Users are more likely to maintain their consistent engagement with a brand if they feel their actions are being noticed by the accounts they follow, like, and comment on.
Cancel all advertising plans. Create your own TikToks
For fun, a lot of people use TikTok. Brands that want to blend in with the platform’s aesthetic and win over its user base need to have a firm grasp on this overarching user intent.
It’s in this context that TikTok’s “Don’t make ads.” message becomes relevant. The battle cry of “Make TikToks!” has entered the fray. TikTok encourages businesses to use lightheartedness and originality in their ad campaigns.
The platform’s advertisements are aiming for a more natural feel by incorporating elements like DIY, BTS, and challenges. It’s a warning for companies that highly produced videos shot in a studio have lost their lustre. The audience of today craves authentic, straightforward content that shows them how a product will improve their lives. What makes trust possible.
Users are more likely to interact with sponsored content and complete the desired action if it appears and functions in the same way as the rest of the platform. 73% of users feel a stronger connection to brands when interacting with them on TikTok, and 67% say that TikTok prompted them to make a purchase they hadn’t planned on making.
TikTok is rapidly gaining popularity as an online retailer thanks to the platform’s massive marketing potential.
“e-commerce is no longer the future of shopping; it is shopping,” says TikTok. Brands in this new era need to adapt to the shifting preferences of their customers, and TikTok is at the vanguard of this shift.
There is no better example of TikTok’s effectiveness as an online retailer than the viral #TikTokMadeMeBuyIt campaign. Research shows that consumers are twice as likely to make a purchase on the platform’s marketplace as they would be at a brick-and-mortar store.
Making “TikToks” is a great way for businesses to spread their message and build brand awareness among a specific demographic.
In what ways can companies evaluate the success of their TikTok campaigns?
When companies link their accounts to the Digivizer platform, they have immediate access to the information they need. Here, they have a central hub for monitoring and contrasting the performance metrics of all their various promotional initiatives. Learn the basics of what works and what doesn’t with ease.
Since the TikTok “For You” algorithm (platform explore page) tailors feeds to each user based on their activity history, this is a crucial note to hit. Users who are already connected to those who engage with your content are more likely to see you in their “For You” feeds the more interactions your content receives. Promoting your brand on TikTok can do wonders for your community engagement.