Do you want to expose your product to the rapidly expanding TikTok user base? Thinking about forming a business relationship with a popular TikTok creator but not sure where to start?
Learn how to organise and assess the success of your TikTok influencer marketing strategy with the help of the resources provided here.
Techniques for Creating Successful Influencer Marketing Campaigns on TikTok
TikTok is still in its infancy, but it has reached a tipping point where brands may successfully collaborate with influential users. You can quickly find the right influencer connections to promote sponsored content with the help of platforms like the TikTok Creator Marketplace.
TikTok content might potentially reach millions of people, but more strategic preparation is required to develop a successful influencer campaign on the site than on Instagram or Facebook.
Content strategies often involve releasing product photographs, supplementary tales, or even a video of a creator utilising the product when working with an influencer on Instagram.
But, on TikTok, the goal of a sponsored partnership is to promote increased interaction from the creative community as a whole by partnering with a single influencer. As well as promoting a product, TikTok influencers often invite their followers to take part in the activity they are promoting.
To illustrate this, Levi’s has been using TikTok to direct customers to their online store since they shuttered their brick-and-mortar locations in 2020. They were able to advertise their new range of personalised denim goods by teaming up with well-known artists. The number of people visiting the brand’s website to look at these products increased by 100% after the creators worked together.
Step One: Choose the Kind of TikTok Influencer Campaign You Want to Run
Knowing the many types of campaigns that may be developed through collaborations with TikTok influencers is essential before your company begins sourcing these relationships.
Video challenges created by users are consistently among TikTok’s most viewed content types. TikTok challenges are a quick and easy method to become viral because of the millions of viewers who actively engage by making their own versions of the original video.
Influencers who issue branded challenges should make use of a specific hashtag so that participants’ work can be easily tracked. TikTok promotes these competitions without any outside help by listing them on the Explore tab with other popular hashtags.
Option 2: Look for Potential Influential Partners in TikTok’s Creative Marketplace
Finding appropriate influencers to collaborate with may begin once you have a general content strategy for your branded TikTok influencer campaign.
Because the Creator Marketplace on TikTok is officially in beta, finding and working with relevant influencers for your brand is easier than before. Get in touch with the service’s administrators to get entry if you need help finding campaign influencers.
TikTok Maker Marketplace #3: Analyze Different Influencers
Your promote content will be seen by the most people if you can locate influential persons who have a low percentage of inactive users. This statistic also affects the artists’ cost across all paid collaborations.
One more essential map is the one that shows where the creator’s followers are coming from. Each profile in the Maker Marketplace may be viewed in two different ways: one at the national level and one showing the best-performing states.
You may use this information to better decide which cities to focus on. To provide an example, if your company has physical locations in the three states of California, Texas, and Florida, it would be wise to collaborate with creators whose audiences are most widely dispersed among those areas.
You may use this information to find content authors who have sustained audience growth over time. While it’s true that even a small number of videos posted to TikTok by a new user may quickly garner a sizable following, this information helps to isolate the producers who have maintained their audience over time.
Creators who have been visible for a while build credibility as experts with their followers. Sponsored content from popular producers is more likely to be shared and liked by their followers if the artists and brands work together.
When you find the ideal influencer for your campaign, you may save their profile to a personal shortlist for subsequent reference.
Step Four: Launch Your Influencer Marketing Campaign On TikTok Along With Your Preferred Partners
If there is a particular influencer you’d want to work with, you may add them to a shortlist and save their profile here.
You can submit your campaign once all of the specifics have been ironed out and a full roster of collaborators has been included. Now that you’ve narrowed down your list of potential collaborators, you may send out invitations to your campaign.
TikTok influencers’ campaigns should be evaluated for success after five days.
It might be challenging to learn anything about the performance of a TikTok account that isn’t included in the Creator Marketplace, even if you’ve found a smaller-sized influencer you’d like to work with.
As influencer marketing evolves into a data-driven industry, it will be more important to analyse an influencer’s account stats to gauge campaign performance. Each TikTok account, video, hashtag, or song may have its success monitored and analysed with the use of a third-party app like Pentos.
Seeing that TikTok has a higher average interaction rate than Instagram, more and more marketers are making it a priority in their audience-building efforts. Famous companies like Chipotle, Calvin Klein, and Levi’s are leveraging TikTok to get viral exposure. Brands may get exposure and a larger audience by posting native content on the platform and by forming strategic partnerships with influential producers.
As such, brands that leverage influencers should expand their strategies to incorporate TikTok now more than ever before, since the platform is here to stay. TikTok’s massive user base and newly implemented eCommerce functionalities make it a potent tool for increasing interaction with and sales from your brand.