There are many ways in which TikTok can help your company, but first you need to have a firm grasp on the platform’s potential and how to put it to use for your own brand.
Since it is one of the newest social media platforms, businesses have a great chance to reach larger audiences on TikTok as its user base expands rapidly. To help you decide if it’s worthwhile for your company to invest time and money into TikTok, I’ll be discussing some of the advantages it offers to businesses.
TikTok’s audience is massive and constantly expanding
TikTok has been downloaded over 2 billion times and has over 800 million daily active users. Mainly teenagers and young adults use the platform (32.5 percent of US TikTok users are 10–19 years old, and 29.5 percent are 20–29 years old).
Video content that goes viral and reaches hundreds or thousands of people appears to be easier to produce on this platform than on others due to the sheer number of users and the rapidity with which it is expanding.
International scope of the target market
When a video goes viral on TikTok, it can be seen by people all over the world. TikTok is a great way to reach new audiences in other countries, making it a useful tool for expanding your business into global markets.
Promote your business with videos
Advertising via videos is becoming increasingly popular and is not likely to fade away. In fact, studies have shown that 86 percent of consumers want to see more brand-produced video.
TikTok is a great way to increase exposure to your marketing videos, even though 85% of companies are already using video for this purpose. It offers a simple entry point for incorporating video into an already established marketing strategy for those who aren’t already doing so.
Reaching out to a target demographic is simple
Launching a hashtag challenge is a simple way to promote your business and gain exposure. Select a topic or theme, and then ask people to make videos around it and share them with the branded hashtag you come up with. It’s a smart move if you want to get more people talking about your brand.
Do you think TikTok would be beneficial for your company?
Will you find your ideal clientele on TikTok?
TikTok has a massive user base, but before you start advertising there, you should figure out if your target demographic actually uses the app. But you should also think about the future of TikTok if your target audience isn’t on it right now.
Most of the major social media platforms got their starts with a primarily younger audience, but TikTok appears to be a Generation Z trend at the moment. Instagram, for example, was once popular primarily among teenagers and young adults, but its user base has since expanded to include millions of businesses.
Commercialization of influencers on TikTok
While TikTok’s potential as a marketing channel is still being explored, established brands are beginning to partner with the platform’s influential users in order to increase awareness of their products. It might be a good idea to start collaborating with these influencers now, while they still have millions of followers.
TikTok influencers currently charge much less to gain access to massive audiences than their Instagram counterparts.
Commercials on the video-sharing app TikTok
Ads have only recently been made available on TikTok, so it is by no means a fully functional advertising platform. There are currently five distinct ad formats available, including “in-feed” advertisements that appear alongside user content as they scroll: App-launching branded takeovers and overlays, as well as augmented reality (AR) filters, stickers, and lenses.
There must be something new and interesting to read.
TikTok’s ease of use lies in the fact that you can make videos with just your phone, rather than requiring high production values or expensive editing software.
You must be able to think of interesting and entertaining things to write about, and your material must be unique. This kind of content may not be feasible for all businesses, and it may not be a good fit for your brand or product in some instances.
Is there a way to incorporate TikTok into your current advertising plan?
TikTok users, take note: you have an audience.
You should learn as much as possible about TikTok, including how it functions, your target audience, and the activities of your competitors, before you start using it.
From there, you can start to formulate an idea of the content you should be distributing, be it how-to guides, behind-the-scenes looks, product launches, user-generated content, or even just comedic videos.
Control everything from one central email inbox regardless of the number of channels you use
With an ever-expanding array of marketing tools at your disposal, it’s essential that you stay on top of every one of them. For example, just because you’ve started using TikTok, that doesn’t mean you should stop paying attention to Instagram. Make sure you’re posting regularly by using a scheduler like Iconosquare’s, and keep track of all incoming messages with a team inbox like Crisp.
Optimize your content distribution by using it in multiple places
Take a look at how you can adapt the videos you make for social media platforms like Instagram, Facebook, and LinkedIn by using a video editing app to post them on TikTok.
It’s also crucial to make sure your messages are consistent across all mediums. TikTok may be a place for more playful content, but if your brand’s images, language, and tone are inconsistent across platforms, your audience may become confused.