TikTok has exploded in popularity as the premier platform for reaching and connecting with a wide online audience. Key ideas for content on TikTok are, therefore, essential to expanding your business.
Evidence from science that TikTok is more interesting and stimulating to the emotions
Neuro-Insight found that compared to other popular platforms such as Instagram, TikTok’s engagement rate was 15% higher. Fifty-seven in-lab participants, aged 18 to 35, were asked to use TikTok for 24 minutes while being shown 26 advertisements. TikTok also outperformed the other major social media sites by a factor of 44% when measuring the emotional impact of the content.
Showcase Your Business with These Creative TikTok Posts
To begin: 1) Explain Your Organization’s Objectives
By being transparent about your motivations, you’ll come across as more human to your readers. There is a reason for every business, and oftentimes there are several. Your audience will have a better grasp of what you stand for if you lay out your intentions explicitly. It also helps when your business’s values align with those of your clientele.
2) Collaborations with Non-Profits
The Cone Cause Evolutionary Study found that 80% of consumers would consider switching to a different brand if doing so would allow them to support a cause or charity of their choosing. That’s more than enough evidence to convince you that giving to charity is worthwhile. Create a video advertisement campaign highlighting the causes you care about and explaining how you plan to help. The money you donate could go towards anything from medical bills to food drives and beyond.
Involve Employees in Showcasing Their Pets
According to a study by Newswhip, users whose posts included references to pets saw a nearly 295% increase in comments. Having pets in the office is a great way to humanise your business and attract customers, as pets are one of the most effective ways for brands to attract an audience. Companies and brands that feature adorable animals are sure to win over the hearts of pet owners. And if you’re the kind of company that lets workers bring their pets to the office with them, this clip will really sell your company.
4) Explain Your Name Choice
The name and slogans of your company are crucial components of its brand. Customers will feel more connected to you and your business if you tell them the story of how the name was chosen. Yet, if your name came from an odd or comical place, that can still make for interesting and even hilarious writing. Do not be afraid to use your imagination.
The Fifth Step: Present Your Group (Effective TikTok Content Ideas for Businesses)
Because of how important they are to the success of your business, your team deserves constant praise and appreciation. Customers need to see multiple faces in order to feel comfortable doing business with you. Customers will see how proud you are of the team when you highlight their individuality. A series of introduction videos posted to TikTok can help customers get to know the people behind a company’s products and services, even if that company only has a few employees.
Give an Example of Your Achievement (6)
Kantar found that the most popular videos on the TikTok app leave viewers feeling motivated. Sharing a company’s success story is one of the best TikTok content ideas. It could be the life story of one of your employees or the origin story of your business. Putting a company’s struggles on display can help it connect with its audience on a deeper level.
Seven) A Regular Workday at Your Office
The workplace can be more than just a place to clock in and clock out. As a result, showcasing a typical day at the office can further humanise your brand by demonstrating to consumers that actual people are responsible for developing their preferred goods and services. Employees can be shown having a good time at their desks, participating in lighthearted challenges in the break room, or going about their work in unusual ways.
(8) It’s a good idea to offer tours of the office or workplace. Ideas for Business Use of TikTok
Showing off the office is great TikTok content, but showing off the workspace is even better. If the company operates out of a home, it can be interesting and entertaining to see the various rooms and workspaces used by the various employees. Larger businesses can provide tours of their various facilities and office layouts.
Nine) Presenting Your Firm as an Exemplary Ideas for Business Use of TikTok
If a potential client or customer discovers you on TikTok, you should introduce yourself and your business. Those interested in the company’s origins and history need only ask the company’s founder. In addition, they can elaborate on the ways in which their business is revolutionising its field or highlighting its distinctive value proposition. Keep in mind that the goal of an introduction video is to provide viewers with information about you.
Ten) Discuss Variable Organizational Procedures (Effective TikTok Content Ideas for Businesses)
Most of your clients have never seen many of the inner workings of your companies and have no idea how they operate. Therefore, you can get their attention by demonstrating procedures they’ve never seen before. After witnessing your company’s dedication to its mission, they may even develop a more profound appreciation for it.
Stepping Up Your TikTok Marketing
Creating content on TikTok is challenging, but it can be an excellent tool for reaching and retaining the right kind of viewers. We encourage you to put your trust in us to carry out your marketing campaigns because we know how challenging it can be to get them just right. House of Marketers is committed to helping you maximise the impact of your social media branding. We’ll take care of every aspect of your TikTok campaign, from coming up with content ideas to onboarding influencers to managing your ads.