Fans who actively participate in your content are fans who know, like, and trust you.
That is, at its essence, how effective content marketing drives revenue.
Interacting with your target demographic on social media might help you gain loyal customers.
But… What are some tried-and-true methods for boosting engagement on social media that have been successful for others? Furthermore, when putting them to the test, how can you demonstrate that you were successful?
These Are 8 Strategies For Predictable Success On Social Media
While it’s great that people are getting involved on social media, it can be challenging to create and share truly remarkable material on the go.
Preparation can reduce wait times. Plus, there’s the stress.
Engaging material for social media can be scheduled in a variety of formats. You’ll have a lot less stress as a social media manager and a far more engaged audience if you follow this technique. (Do you catch my pun?)
Let’s go through 8 tried-and-true strategies for improving the engagement of your social media posts.
1. If you want your videos to be seen among the 100+ million hours spent each day on social media, share them!
Daily, Facebook users consume 100 million hours of video content. Furthermore, 82% of all Twitter users regularly consume video content.
It’s safe to say that uploading videos will increase interaction with your audience.
How then can you make and disseminate social videos that people will actually watch?
Consider how-to, humorous, behind-the-scenes, cultural, recruiting, reaction, shout-out, event, promotional, illustrative, interview, and even customer testimonial videos for your social media campaigns.
Twitter’s direct upload maximum is 2 minutes and 20 seconds, whereas the optimal length for Facebook engagement is closer to 1 minute and 30 seconds. The wise move would be to record only one video and upload it to YouTube and all of your social media channels at once for maximum exposure.
2. With social media posts, be sure to tag any guest bloggers or anyone whose work you’ve cited
It is ingrained in us to seek praise when we’ve accomplished something truly remarkable.
To make sure your social media messages are seen, you should tag the people you want to be acknowledged by. How to get people to interact with your social media profiles, including your followers, friends, and influencers.
Use a programme like Canva or create your own in Photoshop to make a quote image. In your social media post, be sure to tag the individual you mentioned or the company they work for. If you search for their name on Twitter or for their company name on Facebook, you will quickly find their handles.
It’s likely that when you release your own blog articles, podcast episodes, and videos, you’ll link to the fantastic work of others. You can show your appreciation by sending them a social media message in which you tag them and include a link to the published item.
3. Use Your Audience As A Platform To Curate And Distribute Good Content From Others
The best method to grow your social media following is to regularly publish the most useful stuff from your field.
Even if it isn’t something you’ve made yourself.
Some people refer to the various methods you can use to curate as your “social media mix.” If you’re looking for formulae to help you publish material that will engage your followers, then this infographic is for you.
When curating information for social media, it’s a great idea to give credit to the original writers. This gives your viewers the opportunity to discover even more interesting stuff while also honouring the skill you deemed worthy of sharing with them.
One simple method is to add the RSS feeds of your preferred blogs to Feedly. Then it will be easy to establish a routine of using Feedly to collect and organise great material.
4. Distribute your social media updates at optimal times to maximise exposure
There are peak periods of day for network activity across all platforms. You may increase the number of people who interact with your social media posts by scheduling them to go out at optimal times.
5. If you want more people to read your content and click on your links, you need to use emotive language in your headlines
Tip #3 suggests using a formula for your social media mix, which means you’ll be posting a lot of original material. Writing emotionally engaging headlines and then leveraging those titles in your social shares will enhance your social shares, traffic, and SEO value.
6. It has been shown that increasing the frequency of your posts can increase your organic traffic and readership
With just a 29% uptick in posting frequency, Post Planner was able to improve their Facebook’s organic reach by 65.
Your hard-earned audience can be more effectively reached and engaged with if you increase the frequency of your posting.
So… What is the optimal frequency for posting to social media? We’ve been looking into this, and will have lots more information to share in an upcoming blog article.
7. Don’t be afraid to repost your content on social media
More than one social media share might increase your click-through rate by 31.5%.
Let me clarify that: simply scheduling a few additional social messages to share your material with your followers, you can increase traffic to your site by 3,150 percent.
8. You may increase your interaction rate by a factor of two just by using hashtags
The use of hashtags on Twitter, indeed, can result in a 100% increase in interaction. They serve you well for organising content on other platforms, like Pinterest. Then there’s Instagram. well… There are a plethora of tools at your disposal to facilitate discovery of your content by your audience.