Each day, Instagram users share over 100 million photos and videos. If this monthly average holds true, then more than 3 billion new posts are added to the platform each and every month. Which category does your product fall into? What percentage of your audience do you reach with your daily posts?
It’s impossible to achieve social media success without putting in the time and effort necessary. In order to get the attention of the platform’s algorithm, you must consistently publish content. Your audience’s connection to you is more important than pleasing an algorithm.
You’ve probably noticed that, as we keep posting, the rate at which ideas come in slows down. New content ideas for social media are becoming increasingly difficult to generate.
Ideas for your social media posts
Your social media followers are always on the lookout for new material. And if you fail to provide it, they may lose interest in your brand. Some tried and true methods for thinking of fresh concepts for social media are listed below:
Engaging in social listening
Finding out what people are saying about your company online is called social listening. You can use it to identify problems that your content can address.
You can see what is happening in the market, not just the problems. You can use these tendencies as a springboard for future posts, drawing on the current interests of your target audience.
Discussion Groups and Online Communities
When people find value in what you’ve posted, they’re more likely to give you feedback. Finding questions that haven’t been answered can be done by participating in online communities and forums that are specific to your field of work.
If you can use your social media content to address members’ concerns, they’ll be more than happy to share it. Forums and communities are great places to network and learn new things, but they can also help you spread the word about your brand.
Take a Pulse Check of Your Current Clientele
The people who are listening to you are incredibly interested. One way to get closer is to directly ask them what it is they want you to reveal. Inquire as to whether they would be interested in receiving information about the industry or a particular product, as well as any helpful content such as articles, guides, and reviews.
Based on the results of this poll, fill out your social media content schedule. When you’re at a loss for words, just remember what your followers have been asking for.
Analyzing the Competition
Looking at what your competitors are doing that seems to be resonating with their audience is a great place to start when trying to figure out what will work for your own audience.
You can learn from your competitors’ (both direct and indirect) social media strategies by compiling a list of the most engaging content. Any programme designed for analysing the market and its competitors will do.
Incorporate Google Trends into your strategy
Without a doubt, Google is the deadliest tool available to today’s marketer. Additionally, Google Trends is a useful resource that is frequently overlooked. This is a treasure trove of information for use in advertising and content creation.
You can use it to generate new concepts for content that will interest your audience and that are currently popular. It takes nothing more than an internet search to find out what is currently popular in your field.
Let’s say you’re a popular manufacturer of coffee makers. You can look up “Coffee Machine” and see the related searches people perform.
Tags Google images
Learn how to mine Google image tags for article inspiration right here. To begin, launch Google Images and look up your topic of choice.
Investigate Google’s suggested tags on the results page. This is a list of terms that Google believes are most closely related to your search. In order to get a more specific idea for your social media posts, you can combine your keywords with the suggested tags.
Quickly Peruse Podcast Titles
Listening to podcasts for inspiration is one of the most underutilised strategies for coming up with content for your social media accounts. But it’s a good method for tracking it down.
Listen to a podcast in your field of interest. To find material for a post, you can scan the titles and summaries of the posts.
Imagine you work for a company that builds websites. You might find articles like “15 Ways to Monetize a Website,” “Tips for Website SEO,” etc. if you quickly browse the niche. Use any of these as the headline for your post, and then give your readers a helpful compilation of resources. 8 Find Conference Schedules
Agenda pages for conferences are like caves; you never know what you might find there. Conference pages are the place to look if you want to share content that has never been shared on social media before.
The information presented here is a solid compilation of sought-after, marketable subjects. Locate conferences that are of interest to your field and select talks based on their topics.
Insightful blog posts can be made using the same methods as social media posts (photos, videos, infographics, etc.).
Reissue the Material
If you’re in a jam and have very little time to write a post, it’s not the best use of your time to try to think of a brand new topic. And you shouldn’t feel bad about it. Even the best of them can fall victim to this.
Here, previously published material can be recycled. An old blog post with useful subheadings and some new, brief descriptions would serve as an example.
In any case, if there is a remit, the material needs to be revised to make it more pertinent to the target audience.