Storytelling is the most important aspect of social media. And what could be better than a nonprofit spreading the word about their work for the right reasons? And they did it across several different social media sites.
Since nonprofits already have so much on their plates, adding another another responsibility is asking a lot. Many charities are going digital and soliciting donations to help smooth the transition.
We’ve seen them rise in popularity in part by extending their reach on social media.
It is challenging for businesses to manage their social media accounts on their own due to the time they need to devote to addressing the primary issues they face and providing their service.
An application for overseeing your social media accounts comes in handy here.
If you’re unfamiliar with social media management, what is it?
Managing your social media presence entails collecting all of your accounts into one convenient location.
In the end, you’ll be able to do things like start making content, establish a content plan and put it up on your calendar, schedule articles, interact with your audience, obtain analytics reports, and much more.
Decisions may be aided by a thorough analysis of the data, a comprehension of what is succeeding and what is failing, and a grasp of the approach that is best suited to the individual or business in question.
This method facilitates orderliness, the testing of new demographics, expanded outreach, and the organic expansion of existing accounts.
what exactly is a social media management tool?
In the past, social media administrators had to carefully schedule each post they created. This was accomplished by using in-app features on popular social media platforms.
Now, in the present day, they have all discovered a new best friend: a social media management tool.
The goal of social media management software is to make the life of a social media manager easier, more productive, and less stressful.
It has been useful in boosting efficiency and effectiveness over time.
More people can be reached, more material can be created, posts can be scheduled, content calendars can be made, optimal publishing times can be determined, content can be curated, and much more thanks to the use of social media management tools.
Tools for managing social media accounts that are affordable for non-profit organisations
Let’s have a look at these 7 tools that are quite useful and are within the budget of most nonprofits.
Non-profits may dominate the social sphere with the use of these instruments, provided they maintain consistency, analyse their data, and actively engage with their audiences.
Hootsuite
Hootsuite is an online service for managing several social media accounts. Every step of the process, from content curation and scheduling to team management and calculating return on investment based on platform activity, can be handled with a single platform.
They are dedicated to providing organisations like HootGiving with the resources they need to effectively use social media to further their missions.
A nonprofit discount may be available to you if your organisation meets the requirements for tax-exempt status.
Buffer
The social media marketing app Buffer may be used for a variety of tasks.
It makes it easy to write and schedule social media posts for various platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. In addition, they provide tools for reporting and monitoring activity on social media platforms.
Buffer, like other social media marketing platforms, aspires to support non-profits in every way it can with their social media marketing efforts.
SocialOomph
SocialOomph is a tool that even a non-technical person can use because of how simple and inexpensive it is. Many people who work in social media management for non-profits will find this to be ideal.
You can monitor hashtags, pre-schedule an infinite number of tweets, save and reuse draughts, and monitor direct messages across all of your accounts with the help of Social Oomp.
It’s the ideal tool for expanding your Twitter following and boosting your efficiency and participation.