Getting the word out about your online shop is the first step to making sales. To do this, you need to ensure that your product pages appear high in relevant search results.
Fifty-five percent of potential buyers in the United States use search engines to learn more about a product before making a purchase, according to a recent study.
According to additional research, an average of 27.6% of users click on the top organic result on Google’s SERP. It has a one hundred times greater chance of being clicked than the tenth-ranked website.
More interest means more potential buyers.
How, therefore, does one obtain such a remarkable click-through rate by optimising a product page for search engines?
Five Ways to Make Your Product Page More Search Engine Friendly
Here are five practical and proven methods to improve your product page’s search engine optimisation.
Ensure a swift load time for your product pages
More than half of online buyers (53%) say they become frustrated if an e-commerce page takes longer than 3 seconds to load.
users are very likely to become irritated by a sluggish web page. 21% of customers report that slow-loading pages are the major reason they are dissatisfied, and 45% will form a bad opinion of a company based on their website’s speed.
The data demonstrates that users’ satisfaction with a website is influenced by its load time. And time is of the essence.
Google wants to provide its consumers with a positive experience, which is why page speed is considered in the ranking algorithm.
Spend Money on Professional Photography and Filmmaking
Google’s complex search algorithms all work towards a same objective: improving the user experience.
Signals from users are used to calculate search rankings. These include things like time on page, click through rate, and bounce rate. User signals are user patterns that demonstrate the value of a search engine results page (SERP).
Customers are more likely to buy if they are drawn in by high-quality photographs that demonstrate the value of your goods. In doing so, it improves a page’s search engine rankings.
To prevent potential buyers from considering alternatives, it’s important to give them as much information as possible on the product. For instance:
- Put your things on display via video.
- Possess a variety of photographs showing the product in use.
- Make use of video case studies
- Improve the product with videos that address frequently asked questions.
Organize Your URLs Properly
The SEO effectiveness of your product page will change depending on its URL. A well-thought-out URL will convey information about your goods to both customers and search engines.
You can improve your visibility in search engine results by using a keyword that describes the content of the linked page.
The same holds true for your product page’s URL, which should clearly convey the page’s topic to any searcher who happens across it. It generates a high number of clicks, which shows Google that your page is pertinent to the search.
In what ways might URLs for individual products be improved?
Keep them succinct, straightforward, and interesting.
Instead of using numbers and codes, use terms that people will understand, like the names of the products.
Use hyphens instead of spaces, underscores, or other punctuation marks to separate words for easier reading.
It’s also recommended that you use just lowercase letters in the URLs of your product pages.
Google’s Webmaster Trends Analyst, John Mueller, has stated that URLs are case-sensitive.
Improve Your Rankings by Tailoring Meta Tags and Titles
In a search engine results page (SERP), a page’s meta description and title tag are also displayed alongside the URL.
Both can be found in HTML code.
Your page’s title can be set with a title tag. It’s the headline that appears just below the URL and can be clicked on.
You should write a short explanation of your product page’s content as a meta description.
Search engines employ title tags and meta descriptions to get a sense of the content of a page in order to rank it in response to users’ search requests.
Both of these components add context to the SERP, which is useful for users. That way, they can pick the option that will help them the most.
Having the product and company names in the title tag is a must. Include between 50 and 60 characters, and make sure to highlight the product’s unique selling points.
Make sure your product description is interesting
Don’t use the language your manufacturer or supplier used to describe the product. Hundreds of online shops may have unwittingly created duplicate information by using the same meta-descriptions for their products.
One of the biggest SEO no-nos is having too much duplicate material. Your website’s SEO will suffer as a result of Google’s perception that your site is of low quality.
Spend some time coming up with a special way to describe your goods.
In addition, a visitor’s decision to buy is influenced by a product page’s description. It provides a brief summary of the product’s characteristics and benefits.