The SEO market evolves, and with it, the most effective methods and procedures. This article will show you the best search engine optimisation techniques for 2023, so that your site can rank at the top of Google.
Ready? Let’s get going.
Crawl and search your site correctly
Your site’s ranking depends on Google being able to correctly crawl and understand it. Therefore, technological SEO should be your primary concern.
Google Indexing API can help you index faster
Requesting indexing via the Google Indexing API is the most efficient method of alerting Google to any new sites or site changes.
The Indexing API requires activation in the Google API Console and the creation of a service user prior to its use.
When everything is ready, requests can be sent to inform Google about the new sites. You can use scripts like this one to add (or remove) a single URL or a group of pages (in this instance, compile them in a.csv file).
If your site is built with WordPress, you can rest easy; there’s a tool that will take care of the Indexing API settings for you.
As you can see, this method necessitates some knowledge of coding; if you don’t want to learn Python, you can delegate the manual job to your webmasters. You could also try using ChatGPT to generate a script by assigning it work in the same way you would a human programmer.
Don’t build too high up on the land.
In general, a shallow site layout is preferred. The maximum number of clicks that should be required to reach any given target page is three.
There may be indexing issues with these sites if their destinations are too far away. The problem is that Google’s crawlers use correlations between page location and significance to determine how significant a page is, so a page that is buried deep in the site is given less weight. That makes it less likely that it will be recrawled in a timely manner and show in search engine results pages.
There will be plenty of room for new content on a shallow site structure, as adding new pages won’t impact the site’s general architecture or click depth.
Take caution when setting up redirects
You risk losing link authority and being unindexed if your sites are redirected improperly. You can prevent this by ensuring that Google and your site visitors are not confused by your redirects.
The most important thing to keep in mind is that the sites you’re redirecting must have a connection to each other’s topics. Google may view these transfers as soft 404s because it is unable to make any sense of the content change.
It’s worth noting that, according to recent statements by John Mueller, redirects from irrelevant sites don’t make the destination page less relevant.
Correctly connecting sites is essential
In order for Google to find all the sites on your site, the links between them must be solid. Because a page serves no purpose if no one ever sees it if it is buried in a maze of redirects or never connected to at all.
Create a menu with all the required links to help search engines and users find your content. You can see the impact of promoting one of our sites in the menu in the below bar chart.
Speed Up Your Site
Page load times that are too slow result in poor search rankings and high bounce rates. Furthermore, Google is more likely to misinterpret the lack of visible content as meaning that the website is empty or cloaked, leading to a penalty or even delisting.
Make sure your pages load quickly and pass the Core Web Vitals test to resolve problems with PageSpeed.
WebSite Auditor’s mass review can be performed in addition to Google’s PageSpeed Insights and Search Console. All of these resources offer advice on how to repair problems, allowing you to spot areas for development.
Optimize for smartphone use
As of April 21, 2018, Google’s search priorities will shift to prioritise mobile-friendly sites. In addition, millions of people favour smartphones over personal computers because they can obtain data whenever they need it.
One of the best ways to boost mobile search engine optimisation is to create a flexible layout for your website. Avoid using too many viewport-blocking pop-ups or advertisements; they are terrible for user experience and can get you penalised by Google for false advertising if search algorithms can’t see what’s behind the pop-up. Also, make sure the text is a legible height by increasing or decreasing the font.
Choose a flexible site template if you’re building your site with a content management system; these layouts are optimised to work on a variety of devices, saving you time and effort.
Develop reputable inbound connections
SEO relies heavily on backlinks. Despite Google’s best efforts to the contrary, SEOs have repeatedly demonstrated their worth. If this were such a negligible issue, Google would not have implemented so many updates and link regulations.
Above strategies for acquiring high-quality connections for your website that won’t get you penalised by Google.
As new technologies emerge, the SEO business adapts and grows. And if we continue in the same direction, these strategies will be useful until at least 2023. We promise to update this information as soon as it changes, so you can rapidly implement best SEO practises.