Is there a large release planned? The thrill of releasing a brand-new product or service is tempered by the stress it might cause. Launching something successfully requires some forethought.
Instagram Stories will become your go-to promotional tool. How to use Instagram Stories effectively during a product launch is the subject of this article. I’ve had a lot of success utilising Instagram Stories to promote product launches.
Time is of the essence when trying to generate buzz
If you want to use Instagram Stories to promote a product launch, you should start doing so well in advance. Launching a product too quickly can lead to failure, and it’s even more challenging to generate interest in a new product in the lead-up to its official release, thus rushing the process might have a negative impact on sales.
The best approach to avoid this is to schedule plenty of extra time at the outset to ensure that everything is completed correctly.
- Organising the big day of release
- Preparing the material before the release date
- Making the stuff up
- Develop an Instagram Stories Release Strategy
Make smart use of Story’s capabilities, and arrange your schedule so that it builds steadily towards launch time. I’ve laid out what I would do in the final month leading up to launch to give you a hand.
If you want to increase interest in and familiarity with your product, this is the place to start spreading the word. Explain the product, the problem it solves, and why it’s the best option.
Share some information about the product, the way it is made, and a sneak glimpse at the finished article.
Pose questions to your target market that highlight the benefits of your product or service above the competition (a confidence coach could ask, “Have you ever Wanted to be more confident?”).
Inform your target market on the product’s advantages, its distinguishing features, and how they work.
You may provide subscribers exclusive access or discount vouchers before anybody else. You should use lead magnets, a waiting list, or other incentives like discounts to encourage readers to sign up for your mailing list and subscribe to your content. (but don’t forget to inform those who have already registered to your email list about the new offering)
Use the Poll sticker’s multiple-choice questions to solicit customer feedback on your product, such as “which ebook cover do you prefer?” Or, “Which format do you prefer for course lectures, video or audio?
Begin your countdown seven days in advance
Stick the same Countdown sticker up every day until launch day if you start your countdown a week or so in advance. Users will be reminded of your launch through push notification from Instagram when they interact with countdown stickers. Nice!
To help those who are still on the fence about making a purchase, you should conduct more Q&A sessions.
Think about setting aside some stock for a giveaway either before the launch to help generate brand awareness or after the launch if you expect to sell out quickly.
Provide your affiliates with some guidelines for the content they will be creating. Inform them of the appropriate time to start blogging about the product and the details they should include. Keep the excitement going by reposting success stories from your affiliates and clients.
Bring the excitement on launch day with well selected tales
Using your Stories LINK sticker, you can drive customers straight to your product page.
Create buzz for your debut by sharing handpicked tales, testimonials, and professional photos and videos (Ivory Mix’s tales that sell and debut Canva templates might help).
Reposting their posts or tagging them in your stories is a great way to show appreciation to customers and followers who talk about your product on social media.
The following should serve as a blueprint for your Instagram Story-based product launch. You can make more interesting, entertaining, and individual material for your launch if you use Instagram Stories.
Stickers on Instagram are a great way to increase interaction during your launch.
Stickers, music, and gifs are just some of the fun extras you can add to your Instagram Stories. The use of these options can increase interest in your tales and help your launch succeed.
Involve your target market in the development of your product by means of the Poll sticker. Using the Poll sticker, your audience can easily provide input. In order to learn what features your potential customers really want, you can conduct surveys regarding the product you’re developing.
Ask your listeners some probing questions about what they want and need with the help of the question sticker. The results of these surveys can then be factored into the development of your product. The question sticker is a fantastic tool for collecting audience input in an informal setting.
Get your target market pumped up about the product you’re making by using a countdown sticker. Sticking a countdown sticker on your website is a fun way to get customers excited about your new product and encourage them to check back regularly. This sticker can serve two purposes: either as a means of updating your audience on the progress of your product or as a means of building anticipation for the launch date.
Get people to do what you want them to by using link stickers. The link sticker will lead your audience directly to your desired destination, whether that’s to sign up for your email list, enter a giveaway, or buy more of your product on launch day.
As you can see, Instagram stories features are a fantastic tool for creating buzz about a brand new offering.