Hosting an Instagram takeover is one of the lowest-effort, most organic ways to leverage the power of influencers on your brand’s social media platforms, despite the fact that influencer marketing is all the rage these days.
Just what is a “Takeover” on Instagram?
To share new material and interact with the followers of another Instagram account, a “takeover” occurs when one user briefly “takes over” another account. Influencer and famous takeovers of a brand’s Instagram account are the most popular type of takeover.
The Proper Way to Host a Takeover on Instagram
Pick the goals that you want to achieve.
Your brand’s Instagram takeover goals should be established before you begin the search for a special presenter. Ideally, your Instagram invasion will have a multiplicity of beneficial effects, but picking one will help you decide what kind of visitor to ask.
The purpose of your Instagram invasion could be:
Spreading the word about your business. This can be quantified by counting how many new Instagram friends the account receives after the coup.
advertising a service or good. The success of the capture can be gauged by looking at how many people signed up for the event, redeemed the deal, or submitted the lead form.
Increasing participation among Instagram users. Likes, remarks, video and story views, and link hits are all indicators of the success of a takeover.
Determine which Instagram user will be your special visitor.
Knowing what you want to accomplish will help you discover a special visitor who can help you achieve it.
Instagram takeover visitors can achieve more than one objective, but you should still select them with the most efficient approach in mind.
- If increasing company recognition through increased followers is your main objective, then working with influencers is the best way to go about it.
- Friends and coworkers will be curious to see what it’s like to work alongside an employee, so the company should encourage this. If increasing your Instagram followers’ level of interaction is your top priority, you should use them.
- Members of the community and purchasers will share positive feedback about your company and products. You should use them if getting people to join up for something, buy something, attend an event, or obtain something is your top priority.
- Once more, these aims are not incompatible. Your guest’s work should be entertaining, sharing, and interesting to the audience.
Advertise the invasion on various media.
You should start generating buzz about your Instagram invasion as soon as you have a plan in place.
Promote your impending Instagram invasion a day or two in advance. Make it obvious in your advertisements whether or not people can win anything by following along.
You should definitely spread the word about the impending takeover on Instagram, particularly if it will be featured in Instagram Stories or Instagram Live and you want people to tune in.
However, to maximise the impact of your campaign, you should also publicise the coup on other social media platforms. If your brand’s Instagram account isn’t as active or well-developed as its other platforms, this is particularly important.
Both the host and the visitor should use some of their platforms to hype up their respective crowds for the takeover.
Start the invasion now.
All things are go on the day of the invasion.
Make sure you have someone on your team dedicated to responding to remarks and someone else dedicated to posting to Instagram. (if applicable). It’s important to keep in mind that, in addition to the mobile app, users can now submit material from desktop devices, which can facilitate the process while at the workplace.
Promote the guest’s content throughout the day on your own platforms to get more eyes on your Instagram cover.
Be careful to let people know when the takeover will begin and conclude. Include timestamps in captions for the first and last entries so that viewers aren’t left pondering if there will be any more updates.