Average engagement rates for Instagram Reels are 43.5 percent higher than those for Instagram Videos. So, if you want to give your writing an edge, now is the moment to make the change.
Advantages of Preparing Instagram Videos in Advance
Do you still need more convincing to book your reels? The following are six significant gains from preplanning.
1. Timely posting increases interaction.
Reels should be uploaded anytime between 9 a.m. and noon. and 12 p.m. according to data collected by Hootsuite over the course of two years, Monday through Thursday. The best times to publish are 9 am Saturdays and 7 pm Sundays.
Sticking to these time intervals without scheduling articles is challenging unless you live, sleep, and eat with your phone in your hands.
Schedule your Reels to go live when your target audience is most likely to see them.
2. When it comes to writing, you’ll be both adaptable and reliable.
While you should never wait too long to share an idea for a Reel, inspiration might strike at any time. Imagine you just uploaded a Reel an hour ago and are currently in the middle of filming another. Your new Reel should be scheduled for the afternoon of the following day. This way, you may avoid frustrating Instagram’s algorithm by posting too frequently.
The best reach per post will be achieved if your team posts between 14 and 20 times per week on Instagram. Creators, supposedly, need to upload between four and seven Reels every week.
3. Your advertising efforts can be prepared in advance.
You produce promotional materials in advance for things like product updates, seasonal specials, and other scheduled marketing initiatives. Get your Reels ready, set some dates in the future, and run campaigns without any hitches.
4. You don’t have to be at your desk to make a post.
If you consistently put out good stuff on Instagram, more people will see it. If you don’t publish for a week, your page views and interaction rate will go down.
Schedule IG Reels to keep Instagram active for you while you’re away.
5. Boost sales and return on investment with your help.
The success of your sales staff might be boosted by using your Reels. Eighty-one percent of marketers claim that using video to promote their products has increased sales. You may help avert sales drops by planning ahead and releasing Reels.
Scheduling Instagram Videos With Third-Party Apps
It might be helpful to use a dedicated social media management software if you’re responsible for several social media profiles.
Reel scheduling works the same across all devices. We’ll use the social media scheduling app Later to demonstrate.
1. Make an account on Later and link your Instagram to it.
This is a trivial step. After signing up and clicking “Add Social Profile,” you’ll be brought to the Later dashboard where you can start making Reels.
Instagram Business Profiles are the only ones that can use the auto-scheduling function. Due to Instagram rules, you cannot use a Creator or Personal profile to schedule Reels. Follow these steps to create an Instagram account for your company.
2. Create reels that adhere to Instagram’s video requirements and record them.
Videotape and edit clips for Reels. Incorporate sounds and music. Instagram suggests a 9:16 or 16:9 aspect ratio, so crop the video to that.
3. Put the video in your queue
Click the blue button in the upper left corner of the screen to upload your Reel video to the Media Library. Below is where you’ll find the embedded video.
4. Plan out the structure of your Instagram highlight reel.
Select “Post Type — Reel” in the Post Builder, then add a caption and hashtags. Place and first remark are required. (if needed). Make sure your Reel is no longer than 90 seconds.
5. Schedule Instagram Reels to Boost Interactions
You may increase interaction and gain new followers very quickly by scheduling your Reels.
If you manage many social media accounts or publish material on various platforms, you might consider a premium social media management tool. We suggest Creator Studio or Publer’s free plan for creators.