You won’t find a more comprehensive explanation of Instagram Reels dimensions anywhere else.
Remember to save this reference for when you need to know exactly what dimensions your Instagram reels should be in terms of aspect ratio, margin, and size.
Instagram reels: what are they?
Instagram introduced Reels as a counter to TikTok’s meteoric rise during the flu season. They are brief movies (up to one minute in length) that satisfy the need for instant gratification within the social media community by providing either amusement, education, or information.
Instagram Reels are quite similar to the short-lived material known as “stories,” which is also popular on the platform.
Photos, videos, and stickers are all fair game for use in Instagram Reels and stories. They have access to the same visual tools, such as filters, effects, text overlays, and more.
However, there are several significant distinctions between tales and Reels that make them well-suited to particular social media advertising approaches:
- Instagram Stories are limited to 15 seconds in length, whereas Reels can go on for up to a whole minute. This is great for rapid daily updates and behind-the-scenes films, which may greatly enhance articles.
- Your client’s Instagram Reels may be preserved on their profile page, under a special “Reels” category alongside their regular Instagram feed postings. However, tales may only be seen from the stories toolbar or the “Highlights” part of their profile.
- Stickers. Some stickers are accessible for both Instagram Reels and Instagram stories, however there are some stickers that are unique to Instagram stories. Stickers like the emoji and interactive links are examples of this type of sticker, which is used mostly for decoration.
- Discoverability. Instagram users who don’t follow your client nevertheless have access to your reel. However, your client’s existing followers are the only ones who can view their stories.
Check out our in-depth article contrasting Instagram stories with Reels.
So why is Instagram highlight reel length so crucial?
It takes a lot of work and imagination to put together an Instagram Reel.
Make sure everything appears well in the final draught to maximise the value of your hard work.
Your video may appear “stretched out” and hazy when uploaded to Reels if its dimensions are too low. If it’s too big, it’ll be more difficult to edit and publish, since you’ll have to spend more time on little aspects that most people won’t even notice.
The maximum file size for Instagram Reels is now 10 GB, although this might increase high-resolution films (4K or higher).
Maintaining image clarity and detail by sticking to Instagram’s recommended dimensions for Reels is essential. This step is essential in producing a video that meets your expectations.
The 5 Best Practices for Using Instagram Reels in Your Marketing
Here are some things to keep in mind if you want to increase user interaction with your Reels:
If you want your content to be easily found, you should
Use trending hashtags inside the Instagram app to increase your video’s discoverability.
Raising brand visibility and recognition is a wonderful goal of using branded hashtags (hashtags that are exclusive to your business). Choose hashtags that currently generate hundreds or thousands of daily searches if your immediate objective is to reach as many users as possible.
Pay attention to the current fads
If you want to know what kind of videos your audience enjoys watching on Instagram, just have a look at the most popular Reels.
Do they seek expedited guidance? Or how about some product memes, demonstrations, or reviews?
Don’t be afraid to steal successful strategies from your rivals. Instagram videos can’t be copied or patented.
Share Instagram Highlights
Spread the word by sharing Reels on Instagram and other platforms.
This also allows you to experiment with fresh hashtags, captions, and posting schedules. For the whole method, see our tutorial on reposting a reel on Instagram.
Create a system for approving changes
Create a stringent clearance process to guarantee you’re only sharing high-quality, brand-safe Reels.
To carry out your approval procedure, you should use a social media management software. You may also keep reels as Instagram draughts while waiting for client approval before publishing them.
Look at purchasing external video editing software
You can add professional-quality effects, filters, audio effects, and more to your Reels by purchasing Instagram video editing tools.
Use Vista Social to perfect your Instagram Reels approach.
Supercharge your Instagram Reels tactics.
To plan, monitor, and fine-tune your Reels strategy over time, use a comprehensive social media management tool such as Vista Social. Increase your content’s reach with real-time hashtag recommendations.