With 500 million users and 3.5 billion photographs liked daily, Instagram has reached a significant milestone. This massive accomplishment bodes well for businesses using Instagram to promote their brands in 2017.
This mobile photo-sharing website has the potential to become a highly targeted visual advertising channel for your brand with the appropriate approach.
Small online businesses are having a lot of success with Instagram, whereas larger firms have seen just modest increases in conversions and average order value. In fact, a recent study found that brand engagement on Instagram is 25% higher than on other social media platforms.
As with every social media platform, though, there are proper, improper, and ingenious methods to utilise it.
Do you aspire to achieve and maintain Instagram fame? Remember the following…
- Make the Most of Hashtags
- Set Appropriate Filters
- Time your updates properly
- Take us behind the scenes.
- Showcase actual end-users of the merchandise
Important resources for developing an Instagram strategy and keeping tabs on your followers are…
Webstagram with Populagram: Searching for Trending Content, Filters, and Users
Schedugram allows Instagram users to plan posts for optimal viewing.
IconoSquare: In order to get data, statistics, and insights into your account and its audience
Let’s learn about several companies that are making excellent use of Instagram…
Topshop is a London-based retailer of trendy garments, footwear, cosmetics, and accessories.
With 4,583 posts and 7.9 million followers, the company dominates the industry with its use of Instagram to drive sales, provide commentary on trends, provide a quick fashion fix, and facilitate direct point of connection.
Topshop’s Instagram Strategy and Its Lessons
Engage them by establishing your credibility as an expert in your field. When it comes to reasonably priced, on-trend clothing, Topshop is unrivalled.
Integrate and update a wide range of content so that it appears timely, relevant, and authoritative.
All social media posts should have a link back to the product page.
Spruce up your editorial content with new takes on topics like “must-haves,” “what’s in store,” and “wearable trends,” like one clothing retailer does every day.
The Two Hemsleys
Jasmine and Melissa Hemsley, sisters who own the Instagram account Hemsley and Hemsley, promote eating nutritious and tasty cuisine.
Their account is representative of the common perception that Instagram is all about food, with 1,953 posts and 275k followers. Inspiringly, this means that other companies can boost website traffic without resorting to search engine optimisation (SEO).
The nutritional consulting firm’s Instagram following helped the company explode, and now its founders are keeping busy developing new recipes and publishing content across print, online, and print media. Find out in advance what Hemsley & Hemsley do to succeed on Instagram.
Keeping the account and its content focused on a specific demographic; in Hemsley and Hemsley’s case, ladies.
Make eating healthy the norm
Make your brand fun and approachable so that trendy millennials would want to buy into it.
Company Beaufort Bonnet
The Beaufort Bonnet Company caters to the most discerning of clients, including the newborn set.
Instagram, where they have posted 4,748 times to 60,9k followers, is their primary sales channel, bringing in 80% of all sales traffic. Instagram is also a major factor in their wholesale sales queries. Nonetheless, there is more to making sales than gaining popularity with a #foodporn shot. The Instagram popularity of The Beaufort Bonnet Company is a result of…
- Regular updates
- Using trending hashtags
- Reposting to gain more likes on Instagram
- Reporting on current affairs
Compact, lightweight, removable tray, divided, leak-proof, and kid-friendly, Yumbox lunch boxes allow parents pack healthy meals with variety and just appropriate portions.
Yumbox is an Instagram account with 2,740 posts and 75,600 followers where the company expresses its enthusiasm for cooking, packing, travelling, and having happy children. Their methods consist of: –
We encourage our customers to tweet using the hashtag #Yumbox.
Customer images tagged with “#Yumbox” are then shared again with other Yumbox fans.
Influencers on Instagram are paid to share a snapshot of a full Yumbox with a call-to-action to follow Yumbox on Instagram.
Rock My Wedding, initially founded by Charlotte O’Shea, a then-newlywed, to enable the UK brides benefit from a regularly updated online resource that helps them plan their big day, is now one of the most popular planning sites in the UK.
Rock My Wedding’s Instagram feed, which currently has 3,370 posts and 111,008 followers, is a tre inspiration for marketers seeking to sell via social media.
Flowers, gowns, locations, makeup, hairstyles, decorations, tents, rings, cakes, and honeymoon spots are all included. There’s no need for elaborate planning to become popular among all these goods.
However, aside from the aforementioned, the fundamental activities they continue to engage in are: –
- Put up some funny updates
- Images crafted to speak to any and all future mothers of the bride
- Constant updates and original material from users
Lorna Jane is an Australian athletic firm that has taken its founder’s fashion vision and turned it into a global powerhouse.
Lorna Jane has done a fantastic job, as evidenced by her 6,523 posts, 757k followers, and user-focused content and adept sharing. A woman in her twenties or thirties who is active and cares about her appearance would fit their ideal customer profile, as evidenced by a brief perusal of their account.