Instagram should be an integral part of the social media strategy of any company, no matter its size or sector. Having an Instagram account is necessary, but knowing how to maximise its potential is crucial. It will make a huge impact in your marketing efforts if you take the time to understand how to make the most of the platform and track the success of your campaigns. Instagram analytics is a vital tool for monitoring the success of your Instagram marketing efforts. (also known as Instagram Insights).
Analyzing the Value of Instagram Data
The demographic information (age, gender, location, etc.), app usage patterns, and user preferences that may be gleaned from Instagram data analytics are invaluable. Learning more about your target market and what they want can help you produce content that truly connects with them and boosts your results.
Also, IG statistics are great for seeing how well your current content is doing. Checking your Instagram Insights can provide you a clear picture of how popular your posts are, how many people are viewing them, and when they’re getting the most attention. You can modify future Instagram advertising goals and methods in light of this data.
Instructions for Accessing Instagram Data
Instagram statistics may be viewed in two primary locations: within the Instagram app itself, or through a third-party social media management platform like Sociality.io.
Five of Instagram’s most important analytics features
While there is a wealth of information accessible through IG analytics, there are a select few social media indicators that should be monitored for future marketing initiatives to be successful.
Increase in Number of Followers
Instagram statistics provide you the daily number of new and lost followers. You may evaluate the highs and lows of your follower count with the use of this information, regardless of whether the growth is favourable or bad. You may connect the dots between the aforementioned patterns and the articles you authored on specific dates or throughout specific time periods.
You can use this data to see what kinds of posts are getting the most engagement and which ones could be driving people away. You may then use what you learn to inform future social media marketing efforts.
Reach, as we’ve already established, is a crucial social media statistic for understanding the breadth of your brand’s influence. You may learn more about who is seeing your messages and is consequently familiar with your brand by keeping track of how many accounts your material is reaching on a regular basis, as well as the demographic information of these accounts.
If a piece of content suddenly becomes viral, for example, you may study its success and model future pieces after it. If an organic post suddenly goes viral, it can be an indication that you should recycle some of the post’s components, such the CTA, the hashtags, or the images.
The busiest times
The most active periods on social media are a crucial measure to monitor. Here under IG analytics, you can observe which days and times of day your audience is most active on the app. With this knowledge in hand, you can boost engagement by posting content at peak periods.
Stories on Instagram
When used in conjunction with regular Instagram posts, Instagram Stories may significantly boost your social media marketing efforts. If your Instagram story contains numerous slides, you may check the stats to see how each one performed separately. The amount of impressions, the percentage of users who hit next slide, and the percentage of readers who go on to the next article are all examples of performance metrics. This information lets you know what kinds of posts are getting read and how long they’re staying there.
LinkedIn claims that the number of saves is a major factor in Instagram’s algorithm and how your post is ranked. One of the most useful measures of user involvement is the number of saves made.
Therefore, you should analyse the content of your Instagram account to determine what is being saved the most and why. Analyzing these metrics will allow you to develop additional content that is similar to your best-performing pieces.