If you’re a digital marketer, Pinterest is one of those sites you can use to your full advantage. By publishing and advertising your material here, you may grow your readership and encourage engagement with your blog posts. With more readers coming in, your blog will rise to the top.
If you’re a blogger in 2023, the year that many predict will see an uptick in interest in blogging and other forms of digital marketing, you’ll want to read this. Here’s a guide to attracting Pinterest fans.
Pinterest, for instance, is a blogging side that has an emphasis on visual material; there, you may save your information in the form of images that others can “pin” for later use or if it piques their interest.
With this knowledge, you might speculate on the influence that a platform like Pinterest has among bloggers seeking to expand their readership. There is a direct correlation between the size of your audience and the success you have on the platform. Here’s how you, too, can amass a sizable following on Pinterest, which is, after all, the whole idea.
Pinterest: How to Draw an Audience?
The number of a blogger’s Pinterest followers is directly proportional to how often the blogger updates the site. And not just any old stuff; rather, content that is good, attracts views, and is relevant to the blogger’s chosen specialty. Pinterest users may also gain followers in a variety of other methods. Without further ado, therefore, let’s talk about the fundamentals, and then move on to the more complex possibilities.
Consistently update your blog
Pin on a regular basis, and do so while using a content calendar to keep track of what has already been uploaded, what still needs to be uploaded, and when everything will be put on Pinterest. Regular posting increases the likelihood that the content you submit will be included on the new or trending pages, where more eyes and ears will be exposed to it.
Now, this may seem like repeating the obvious, but it’s the best way to get your message across, and the first step to obtaining followers on Pinterest is by publishing consistently, with many notable bloggers recommending an average of somewhere around 10 Pins a day.
IKEA is just one prominent shop that has used this strategy with great results. Their Pinterest board is loaded with posts that efficiently engage and fascinate their target demographic.
Put up Good Stuff
Visual content, including photos and infographics, is plentiful and hence easily accessible on Pinterest. But if you want more people to follow you, the quality of the content can’t be like that. Your material is no exception to the rule that people only prefer to engage with wonderful things or people.
The more time and effort put into curating high-quality material, the more probable it is that the blog will attract new readers and generate buzz. There’s a widespread myth among Pinterest’s blogging community that you can’t utilise premade graphics.
You can utilise stock photographs or similar content, but the quality of the images or videos matters a great deal. Like it did for Oh Joy!, a designer and blogger who has acquired a massive following with monthly views of 4.4 million thanks to her inventive artwork and high-caliber photographs. How did she keep it a secret?
Her posts are more than simply eye candy since she invests much on top-of-the-line filming equipment and meticulous post-production work. In fact, this is what should be aimed for: engaging, high-quality material.
Stick It On, and Have Others Stick It On
Making nearly random use of the Pin feature is one of the more technical or Pinterest-specific tricks you may learn to gain more followers.
Pin your own content, but don’t stray too far from your topic or the keywords you’re trying to rank for. When doing so, attempt to repin posts from other blogs or websites as well.
Try pinning or bookmarking a board that fits your niche’s criteria to add it to your personal stream of material within the app. By doing so, you increase the likelihood that your followers will see you responding to the postings of others, which can encourage more people to follow you if they like what you publish.
If you want to get ahead, copy what your competitors are doing and join their ranks.
This may sound strange, but stick with us here because we’re about to make a really reasonable argument that, if you grasp it, will help you gain even more fans.
Consider that you maintain a blog where you discuss cutting-edge technology and its related news and occurrences. Being such a popular field, technology guarantees at least one competing blog covering the same ground. Of course you want to win over some of their fans, right?
To get started, just follow their lead (the followers of your competitor). If you follow a tech blog that they like and your content is good, they will start following you as well. This is only one method among several for attracting more Pinterest followers.
Take Advantage of Hashtags
Twitter, Facebook, and many others (including Pinterest) use hashtags as their primary means of categorising information under one umbrella in today’s blogging and microblogging environment.
Hashtags are one of the most natural and efficient methods to organise the terabytes of data and material that are being created every day.
Your material will reach a wider audience if you include a keyword or phrase after the hash to place it in a certain stream of content that is being searched for.
Moreover, this is really practical; with a few words, you may join a worldwide movement. It’s easy to see why they’re so common and popular. To gain more followers on Pinterest, employ the current hot hashtags by consulting our hashtag strategy guide.
SEO (Search Engine Optimization) Should Be a Priority
Optimization for search engines has become crucial. The use of Google has become indispensable to us.
As such, it is crucial to have the most popular browser in the world optimised for your content to shine. This is the equivalent of striking marketing gold. To that end, search engine optimization (SEO) use keywords to aid in this process.
Including keywords (both niche-specific and common) in your pin name, board name, pin description, and profile bio is a great way to attract more eyes to your work and grow your following.