Here, you’ll learn where to look for inbound links to every given website, information that might inform your own link-building efforts.
We’re here to help you find backlinks in a variety of ways, including discovering new opportunities to earn links that your competitors have but that you don’t, identifying gaps in their link profile that you could use to your advantage, and even auditing your own link profile for toxic links.
If you’re an SEO and you want to boost your site’s organic exposure, ranks, and traffic, you need to learn how to find backlinks. Therefore, we will demonstrate how to accomplish this with the help of Semrush’s features:
Analysis of Inbound Links
An Effective SEO Strategy Based On Analyzing Inbound Links
Each and every SEO should feel comfortable conducting a backlink analysis.
After all, Google still uses backlinks as a ranking component along with content and RankBrain.
Getting quality connections is crucial if you want to boost your organic traffic. However, in order to do so, you must first learn where your competitors are getting their connections and what factors are helping them to rank so well.
This necessitates the ability to locate the incoming links to any given website. Having the ability to examine the backlinks of any domain (including your own) allows you to:
Learn more about the domains that have connected to you, their authority, and the anchor text they used.
Learn where your competitors’ backlinks are coming from, and do what it takes to gain those links for yourself.
Find the websites that link to your rivals but not you.
Search for potentially harmful links in your site’s link profile.
The question now is: how do you begin?
How to Locate and Verify the Effectiveness of a Site’s Backlinks
Both the basic procedure of auditing your own link profile for poisonous links and the methods for gaining insight into the backlinks of other websites will be discussed.
This tutorial assumes that you have a working Semrush account. In case you haven’t already, this is your chance to sign up.
The Process of Examining A Website’s Backlink Profile
To start, we’ll show you how to use Semrush to investigate a site’s backlinks. This method can be used to inspect backlink data, such as domains linking to the site or a specific page and the anchor text the backlinks employ.
Launch Semrush’s link analysis software
The Semrush Backlink Analytics Tool is where you should go if you want to investigate the intricacies of a website’s link profile.
To examine the link profile of a specific domain, type that domain here
Inputting a domain is required before you can use the tool.
This can be your own site, a rival site, or any site whose link profile you’re interested in exploring. Entering the URL of a single page rather than the base domain will reveal all internal links leading to that page.
To explore the links in further detail, use the “Backlinks” button
To view all of the links that lead to the domain, go to the tool’s “backlinks” tab.
The table is automatically ordered such that the links with the highest Authority Score appear first. Through this, you can find the most reliable resources to which you can link.
Examine Anchor Texts in the “Anchors” Section
It’s crucial to know the anchor text breakdown of your link profile, or have insights that will assist you figure out what this looks like for a competition, even if you’re earning links editorially.
Visit the “anchors” section to get a table detailing the most frequently used anchor text on your site. This graph clearly displays the distribution of each anchor phrase used on a website, and it also highlights any suspicious surges in the use of a single non-branded anchor text.
Navigate to the ‘Referring Domains’ tab and look for specific domains that are linking to you
There are many cases where the number of referring domains is a more useful link analysis statistic than the number of backlinks themselves. In fact, Google views backlinks as a recommendation from one domain to another.
You need to monitor the amount of distinct referring domains that lead traffic to your site as well as the sites of your competitors.
Select the “Indexed Pages” tab and check out the “Most-Linked” section to learn which pages are the most popular.
To have a deeper understanding of the competition, it can be helpful to see which pages on a domain have received the most inbound links.
Select up to five domains to compare their link profiles
When evaluating your domain’s strengths and limitations, it can be very instructive to compare it to those of several rivals all at once.
You can add up to five domains (including your own) to compare link metrics by returning to the overview tab.