The rapid growth of Instagram is taking brands and businesses worldwide by storm. Instagram remains a secret medium for brands to attain success. Moreover, creating content on Instagram enhances your creativity and boosts your brand’s popularity. Since Instagram is the sixth most visited social media site, it has captured over 1.5 billion active users. With such wider audiences, Instagram has become a great platform that brands and marketers should never shrug off.
But how to make an effective digital marketing strategy to enhance your brand growth on Instagram?
#1. Clear Content Ideas
Content is the best foundation to increase the popularity of your brand. Create unique content relating to your business or brand to increase your popularity on Instagram. Brands make their product a star on Instagram only with their engaging content. Both B2B and B2C businesses use Instagram to showcase their brand to target audiences with the help of eye-catching content.
Make your content appealing to your audiences by following the below tips:
- Build content themes
- Determine the content that suits your business
- Prepare a content schedule and be flexible with audiences
- Encourage audiences to create user-generated content.
#2. Include Right Hashtags
More than creative and quality content, hashtags are highly important for improving your brand visibility to target audiences. Your posts appear in the search results when your target audiences search for the word used as hashtags in your captions. Take a look at the below three strategies while choosing hashtags:
- Use hashtags that get a higher chance of being searched by audiences.
- Use a mix of popular and generic hashtags to drive more target users.
- Using your branded or common hashtag on all your posts is best to attract new followers easily.
#3. Use Instagram Stories
Instagram stories are one of the most popular that helps brands and businesses engage with audiences easily. Most people watch stories to find the daily updates of their favorite brand. Here are a few ideas to market your brand successfully on Instagram:
- Find and share your audience content that boosts your authenticity.
- Be transparent to enhance your credibility among audiences.
- Go live to notify your Instagram live on stories.
The main goal of Instagram stories is to find your brand among your target audiences. So, be consistent and capture the follower’s attention within 15 seconds.
#4. Create A Posting Schedule
Posting your content at the right time is an effective digital marketing strategy to gain a presence on Instagram. Interesting content reaching audiences at the right time creates massive engagement among potential users.
Scheduling posts saves plenty of time and ensures maintaining consistency that helps you reach your goal. The content will have great traction over images because of more excellent features like reels and IGTV videos. However, Instagram reels have a greater probability to gain audiences because of their short and engaging content. Another efficient way in improving your audience engagement is to buy likes on Instagram reels from authentic profiles that help to build a strong presence on the engaging platform.
#5. Run Targeted Ads
The advertising feature on Instagram is the best and quickest way to find new followers for your brand. Instagram ads leverage brand success based on location, interest, behavior, and demographics. Your ads display on the Instagram feed, stories, or explore page to engage audiences to a greater extent.
Instagram ads help you target the right audiences based on the analytical data and provide a way to get information for your custom audiences. So audiences can easily build a strong relationship with your brand.
Are you a brand but not on Instagram? If so, you are missing out on a great opportunity to connect with your target audiences. Prefer to make visual content and post it on Instagram to get more audience attention by optimizing your digital strategy. Use the above tips to bring out an excellent opportunity to connect with your brand. So, go with the right digital marketing strategy to make your brand popular on Instagram.