You can’t have a successful social media marketing campaign without using hashtags. A fantastic method of classifying similar topics, facilitating content discovery for your audience, and aggregating similar discussions.
It’s likely that you’re familiar with hashtags from your time on Twitter or Instagram. Hashtags are something you’ve undoubtedly used on these sites.
Hashtag tracking is a must-have skill for any social media marketer, whether they are seasoned pros or just starting out. It’s critical to understand which hashtags spark discussions and facilitate content discovery.
This article will explain how to monitor hashtags to boost your brand’s social media visibility. Okay, so let’s begin.
Simply put, what is a hashtag?
The quantity of content uploaded to social media sites grew in tandem with the number of users. Hashtags quickly gained popularity on Twitter, where they are now widely used and are a fantastic way to discover new and relevant information.
Metrics that are crucial for a hashtag
Here are some key indicators to check while looking for effective hashtags:
Using a famous hashtag:
Knowing how many people are using it might help you reach your target audience. Use the most popular and widely-used hashtags in your tweets to attract your target audience. Be careful not to use irrelevant hashtags only to boost your profile in search results.
Reach:
Know how many people will see your hashtags since that’s how successful they’ll be. If you use the wrong hashtags, you may be preventing your content from reaching its full potential.
Engagement:
Making sure your hashtags are being used and noticed is only half the battle; you also need your followers to interact with your hashtags. Hashtags that are shared and retweeted by other users will exponentially increase your campaign’s exposure.
If you want your message to reach the correct people on social media, you should utilise hashtags that are popular among your target audience and that they actively seek out.
Where Should I Look for Hashtags?
This is a list of hashtags that you should monitor with a hashtag monitoring tool.
Hashtags in Content :
Hashtags in Content are Keywords That Go Into Or Accompany Your Post. The hashtag #socialmediamarketing refers to a type of material in this piece. Hashtags in content are also used in related industries. Keeping tabs on these can help you choose the best hashtags to use when sharing blog pieces and other corporate news.
Currently trending:
To see what hashtags are currently trending, open the Twitter app, tap the search icon, and then tap the trending tab. The most popular hashtag on the service is shown. Using these hashtags in your tweets is a certain way to increase your brand’s exposure. If you succeed, you may even become viral.
Event Hashtags:
If you’re tweeting about an event or your company is organising an event, you should use the event’s hashtag in all of your posts related to the event. Using live tweeting to promote your event can raise awareness of it and engagement with your event’s designated hashtag.
Campaign Hashtags:
What could be better than developing an official hashtag for the company and customers to use to spread the word about the company’s products and services? These hashtags are ideal for monitoring because they are specific to each campaign’s objective. Hashtag monitoring makes it simple to monitor how successfully your campaign or ad hashtags are being adopted by the target audience.
Branded :
Hashtags with your company’s name or logo are called “branded hashtags,” and they’re promoted so that customers may more easily mention you online. Among the many hashtags in use on Twitter, #nike is one that Nike employs to promote its brand and merchandise. They are also the ones your target market most frequently use when talking about your brand and its products and services. Therefore, it is preferable to track these hashtags in order to learn their opinions on you.
Hashtag Quantity: How Many Should I Use?
Twitter:
Hashtags are the most useful on Twitter. Two to three hashtags can increase interaction by tenfold. However, employing more than two hashtags might decrease interaction.
Facebook:
Hashtags on Facebook help your content get seen, attract new brand fans, and increase your overall reach. When posting to Facebook using hashtags, utilise only a few that are truly related to your content.
Instagram:
Instagram posts can include up to 30 hashtags, and doing so is recommended for increased visibility and interaction.
Guidelines for Effective Use of Hashtags
If you want your company to reach a wider audience, using hashtags is one of the best natural methods to do so. Here are a some of the most effective hashtag marketing strategies:
Conduct in-depth analysis
You need to find out all you can about a hashtag before you use it. Defining your objectives and then extracting insights and data from your performance indicators can lead to success.
Find out what hashtags are currently hot and trending
Using trending and popular hashtags is a great way to naturally expand your brand’s exposure and reach. Find and monitor popular and trending hashtags in your business with the aid of a hashtag analytics tool.
Discover the most popular topics of discussion
Keeping tabs on trendy hashtags might also lead you to conversations that are relevant to your business. These hashtags will allow you to join currently hot conversations, increasing exposure for your business in the process. In addition, this might help you get brand-related followers.
Analyze and measure the efficacy of hashtags
Hashtag analytics and performance indicators need to be monitored constantly. With its help, you may evaluate the efficacy of your current methods. That way, you may adjust your hashtag marketing tactics on the go.