Whether you’re on Instagram for business or pleasure, analysing the performance of your content may yield useful information. Additionally, it can assist you in making more of the content to your target demographic devours.
Here, you’ll learn how to make the most of Instagram Analytics for your Feed, Story, and IGTV posts.
In the interest of full disclosure, I should mention that Instagram Insights, the app’s analytics feature, are now only accessible to corporate accounts. Change to a business profile by selecting “Account” from the Settings menu and then “Switch to Business.” Insights are only available for content that was shared from a business account.
Analytics for Instagram Feeds
First, we’ll check out Instagram’s analytics for feed posts. The photographs and videos you share on your primary Instagram profile or page are what make up your followers’ feeds. Insights may be accessed by clicking the hamburger menu (three parallel lines) in the upper right corner, and then selecting “Insights.” The primary Insights interface will load.
You’ll see that there are three tabbed areas on the primary Insights screen: content, activity, and audience. First, there’s content, where you can see information about how well individual posts are doing.
Insights associated with your most recent articles are featured on the homepage. You may view data like the number of times a post has been shared over the last week and the popularity of recent postings.
In the Posts section of your Insights, tapping “See all” will display analytics for all of the content you’ve shared on your Instagram feed. All of your feed updates will be displayed here. There are several methods to categorise them, such as:
Select a category to narrow your search, such as “photos,” “videos,” “carousels,” or “shopping.”
Choose to narrow your results by impressions, reach, engagement, saved content, profile views, or followers.
Indications of activity
Insights into how your account is being used may be found under the Activity section. How many things have happened this week? How many people saw your profile and visited your website? How many people did you reach and how many times did they see your message in the previous week?
The Audience section is where you may learn about your target demographic. The most popular places where your audience may be found will be displayed here. You may examine demographic information such as age, gender, and peak visitation hours and days of the week.
All of this data may prove invaluable when trying to attract a wider audience. Our article explains how to rapidly expand your Instagram following in just 3 simple steps.
Statistics for Instagram Stories
The same statistics dashboard is available for Instagram Stories users who also have a business account. Simply navigate to Stories under the Content menu after selecting Settings and Insights. To view all of the Insights that apply to your Stories, click the “See all” button.
You may apply the same filters to Story Insights that you do to Feed Insights:
- Sort your Story’s data by how many people saw it, how many people swiped left or right, how many people replied, and how many people clicked on links (if you have the Swipe Up function).
- Sort the threads by how recently they were posted: today, this week, or this month.
- Keep in mind that the historical perspective of Insights for Stories only extends back 14 days. If you want to store an Insight for later use, you may always take a snapshot of it.
Stats for Instagram Videos
Want to check out the analytics on your IGTV clips? These can be found in the actual videos themselves. Select the video that you want to view insights for. Follow that by touching the… and choose “View Insights.”
Metrics like the proportion of your video’s audience that is still watching after 15 minutes may be seen here, along with other engagement metrics like the number of views, likes, and comments. Check out our comprehensive IGTV video guide to find out more.
Discovering who your audience is and what they respond to best by diving into Insights.