Instagram Reels is the way to go if you want to rapidly expand your social media following.
Many content makers claim that after implementing this feature in August 2020, they saw an increase in their following, engagement, and sales. It’s reasonable to argue that you’re missing out on opportunities to expand your brand’s reach if you’re not at least giving it a try.
I’ve already given you 10 ideas for Instagram Reels and given you some advice on how to get more people to watch the Reels you post. But how can you get your film seen by Instagram users and included on the Reels tab?
First things first, you need to create a fantastic video.
How to Get Your Reels Seen on Instagram?
Fortunately for us producers, Instagram isn’t hiding the details of the algorithm that prioritises high-quality Instagram Reels. They put everything out there for others to find them. And I’ll summarise the essentials for you.
Make Films That Will Inspire or Entertain
Videos that delight us (by making us laugh, for example) or that inspire us are more likely to garner our attention and participation. To increase your chances of being discovered on Instagram Reels, focus on making material that fits into one of these niches.
To keep the audience laughing, provide a humorous anecdote from your own life or professional experience. Share some of the struggles you’ve conquered on the way to your current success. It’s worth experimenting with different approaches to find what works best for your brand. Don’t be hesitant, though, to mix in some uplifting material with the humorous in your Reels.
Goof Off camera effects, text overlays, and filters
With the many options available in Reels, we can have a blast making videos. In a movie if you aren’t speaking, for instance, text can be used to create a tale or provide instructions. For a more interesting and original result, you may experiment with various filters and camera effects.
Play Tracks Found In Instagram’s Music Library
No one wants to have their video work taken down from a website because of a copyright infringement. This implies that you shouldn’t use your own music as a score for your Reels. To avoid having your video removed, you could instead utilise music from the Instagram Music Library.
Popular original audio that has been shared by other producers can likewise be used. After all, that’s the core concept behind services like Reels and TikTok… Using the sounds of others to create new music. If you want to get noticed on Instagram Reels, all you have to do is find methods to add your own distinctive touch on the trends you engage in. Ideas that are truly unique shine.
Embrace the spirit of play and experimentation
People are more likely to engage with your material if they sense that you like making it. That’s the kind of artist most of us wish to emulate. So, have fun when you’re recording your Reels and don’t be afraid to do anything different. Do that, and you’ll quickly learn what kinds of content you and your viewers like making and viewing the most.
keep these in mind when shooting reels
Sure enough, the Instagram algorithm has a few pet peeves when it comes to the placement of Reels in their own feed. If you want your Instagram Reels to become viral, you should avoid these pitfalls.
Don’t post low-quality videos that are hard to see. Do you recall the low standards of video quality from yesteryear? Today’s society simply won’t put up with it. There is no excuse to post a low-quality video now that smartphones have such powerful cameras.
There will never be any appreciable watermarks. As Instagram has already said, they will not prioritise Reels that are published bearing the TikTok logo, therefore this is a big no-no among the Instagram community. If you’re making videos for both platforms, you might as well use the camera app.
You shouldn’t put a frame around your video. I don’t recall seeing anyone employ borders in their Reels, which is perhaps for the best given that Instagram discourages such practises.
Don’t ever put too much text over the video. People care about screen visibility for obvious reasons. They’d rather not have writing covering it up. Keep the text you put to your Instagram Reels modest enough that it is still readable.