If your lips start to flake, you know what to do: head to the store to pick up some chapstick. Did you know that Pfizer produces a lip balm sold under the brand name chapstick? And why did Chapstick become the standard term for lip balm? Increasing people’s familiarity with your brand is what we call brand awareness.
When people are so familiar with a product, its name supplants the generic alternative as the common noun of choice. Proprietary eponym refers to the goal of every brand owner to have their brand name become a genuine word.
Building a recognisable brand takes more than just launching a website and employing some traditional advertising strategies; it requires constant development and the cultivation of a loyal fan base.
7 tried-and-true methods for growing your business’s name recognition
Choose Your Medium
The ever-expanding number of social networks is largely responsible for the phenomenal development of the social web. Each service’s overarching goal is to facilitate more and better two-way communication between users located in different parts of the world. Individuals utilise social media for many reasons, including but not limited to: opinion sharing, brand monitoring, entertainment, media sharing, political activity, news reporting, education, collaboration, dissemination of information, etc. But, every social media site offers something a little different.
Get Your Name Out There
Humans engage in commerce and barter services with one another in the social web’s community. Humans have a hardwired need to attach meaning to the things and people around them. Personalities with charisma, generosity, genuineness, and, most importantly, individuality, are what draw us in. One way that anything or someone might be distinguished from the rest of the pack is by possessing some sort of distinctive quality.
Promotion through previous customers
You’ve probably noticed that after visiting a particular website, you start seeing identical advertisements wherever you look on social media. We call it remarketing, but some people could call it magic.
Remarketing, also known as Retargeting, is the process of attracting new visitors from among individuals who have previously visited but subsequently abandoned your website. A cookie is stored in the browser of a first-time visitor to your website, allowing you to track their actions and preferences on subsequent visits. Their online behaviour can be monitored to determine which social networks they prefer. You can recoup some of the lost traffic by targeting them with ads on the platforms they frequent.
Putting Up a Guest Blog
Having guests write or blog on your site is a fantastic method to get your message out there. By exchanging content through guest posting, you might gain exposure by having your writing included on a popular website or blog. In a similar vein, you give them permission to post on your blog.
Strong bonds amongst the bloggers are facilitated by this organisation. Sharing valuable information with others can boost both your brand reputation and authority. Moreover, research shows that SEO benefits from guest posts are real and substantial. If you’re the host blogger publishing someone else’s blog post, you should provide a link to their post in your own blog. We also know that these links are great for SEO.
Comparison of Infographics and Gifographics
More than two-thirds of us, as reported by the Social Science Research Network, are more receptive to information presented visually. It is widely acknowledged that people are more likely to retain and recall visual information than they are to do so with textual information. If you want people to read your lengthy blog content, colourful infographics are a great tool to use.
Consistency in the Campaign
The Marketing Rule of 7 is something you should be familiar with. Film studio executives in the 1930s observed that consumers needed to be reminded multiple times to make a purchase of movies. The standard number of times an advertisement must be seen before a user will do business with you is now considered to be seven. The number of customers you bring on board depends on how persistent and interesting your advertising effort is.
Customer retention should be a priority for your business. Having a client referral programme can help spread the word about your business and bring in new customers. The primary concept is to reward a consumer for spreading the word about your business. Your customers will get the benefits of working with you, and you’ll build a loyal following.
Just as breathing air is essential to our bodies, so too is advertising to our business. Keeping up with the competition in today’s saturated market is challenging. the fact remains, though, that there aren’t any fast tracks to achievement. Using all the tried-and-true marketing principles in a fresh way is something all the experts recommend. Get your listeners’ confidence by showing them you value them. Remember that you must adapt to the ever-changing needs of your customers if you want to succeed. Never stop expanding your horizons!
Please feel free to contact us. If you have tried any of these advertising methods and found them to be successful, please share your stories.