TikTok is the most trendy platform in the world with massive growth. There are several key facts about TikTok that describe the success of this platform. 

In this article, here are ten exciting facts about TikTok that everyone must know in 2021. 

1. Most Downloaded App 

According to research, TikTok will be the most downloaded app in 2020. The app has 1.5 billion installations this year. 

2. Users Age Between 16 to 24 Years 

TikTok is more prevalent among generation Z. The users on this platform are aged between 16 to 24 years. In the US, the users are aged 18 to 24 years, more than half of its users. 

3. 800 Million Active Users 

According to the database, TikTok had 500 million monthly active users as of yearly 2019. Also, the other data shows that TikTok had 800 million monthly active users worldwide.

4. TikTok is Available in 150+ Markets 

One of the ultimate statistics that resonates with the app’s popularity is providing many features for creating content that goes viral. Now, TikTok is available in 150+ countries in 75 languages. 

5. ByteDance Gain More than $78 Billion

ByteDance is a Chinese marketing company that gathered more than $78 billion on the TikTok process. It has become one of the most valuable startup companies in the world.

6. Over 1 Million Daily Video Views

TikTok is one of the popular social media platforms that enables everyone to create, edit, and share short-form videos for up to 15 to60 seconds. Its user growth and fast-paced design can attract an audience to watch the content rapidly. 

If you want to become popular on TikTok, you can buy TikTok views cheap to get more visibility for your profile. Hence, it helps to make your account more attractive and valuable. Moreover, according to the research, the TikTok videos gain more than 1 million views per video per day. 

7. Shared More than 14 Million Educational Videos 

Based on the ByteDance annual report, 14 million educational videos were shared on TikTok in 2019. 

Nowadays, most people use different social media platforms to improve their knowledge. There is tons of fresh content viewed and edited by the user every day.

In the US, Personal finance gurus are more trending on TikTok, and they share valuable and knowledgeable contents that catch the audience’s attention. 

8. TikTok Brand Takeover Ads Gain Five Million Daily Impressions

A brand takeover is an effective advertisement format on TikTok, and it appears immediately when the user enters the app. You can add full-screen images, videos, and GIFs in this ad and link your internal and external websites. 

TikTok permits only one brand takeover per day per category, the cost of the ad is $50,000, and it gains five million impressions in a day. 

9. More Than 64% of TikTok Creators Use Filters and Lense 

TikTok offers different types of filters and effects for TikTok videos that present your post more attractive. 

Top and creative filters on TikTok are green screen, portrait, disco, face zoom, and whirlpool. Now, TikTok allows 2D, 3D lenses, and brands can take part to show their products and services are very attractive. 

10. High Engagement Rate

According to the database of Cloutmeter, TikTok had 52.1% user engagement. There are multiple ways to determine the engagement rate, and it varies from one social media to another social media depending on the size of the following. 

Here are some simple steps to calculate the average engagement rate on TikTok; 

  • Go to your TikTok profile, count the number of likes you have. 
  • Count the number of videos you posted
  • Divide the total likes b the number of videos 
  • Divide this number by the number of followers your account gain 

Finally, you will get the average number of engagement rates in a particular period. 

Thanks for reading this article!

I hope these statistics help to improve your account growth. For beginners, study these statistics and get started with your business on TikTok.