Instagram stories can make a huge difference in expanding your brand visibility and reachability among your target audience. But what is the best way to improve your organic reach and make yourself seen more on Instagram? First, you need to understand the Instagram algorithm.
How does Instagram Story Algorithm Work?
The Instagram algorithm decides the number of followers who watch your stories. The algorithm works to find the most relevant, newest, and most engaging content for each audience. Then it delivers the video content to the front of the user’s stories feed.
As a business, you don’t need to target everyone on Instagram. Instead, you need to reach people whom you think would buy from you. Are you wondering how to generate organic reach for your Instagram stories? This article will find six effective ways to boost Instagram’s story reach without ads.
#1. Post IG Stories Throughout The day
Everyone will be excited to post all the content at once on Instagram stories. But posting Instagram stories at a peak time helps you to increase your reach dramatically.
Posting different parts of your story throughout the day can help prolong audience engagement. For example, in the morning, you can post the beginning of your story and update it again during lunchtime. And finally, post your last video in the evening.
Updating your story throughout the day will massively increase engagement and bring many eyeballs to your content.
# 2. Add Various Video Types To Stories
Sure, photos are easy to share on Instagram, but video content catches people’s attention from regular content. Many consumers say they engaged with specific brands after watching their videos on Instagram.
Instagram stories are a perfect place to harness the power of video content. Here are some types of videos that help your content reach a wider audience.
- GIFs
- Boomerang
- Hand free recording
- Face Filters
Use this feature in your Instagram story to attract many new audiences to your profile.
#3. Post Stories Regularly
Share videos consistently to increase your Instagram stories’ reach. You need to hook your audience with your amazing content and make them come back for more videos.
In the past, some specific stories were watched repeatedly and gained incredible attention. Do you know the reason behind this scenario? It was the engaging content in the story that made audiences come again to see the story. Before mastering how to get more views on Instagram story, you should first spot the right kind of content that can connect you with the audience.
Use Instagram analytics to check the most engaging content on Instagram. Post creative videos according to your audience’s active time to increase story views, traffic, and reach.
#4. Use Stickers In Your Stories
Using stickers in your Instagram stories can potentially increase your profile reach. Adding location stickers in your stories helps your followers to know where you are now.
Also, you can use question stickers in your story and ask your followers to share their answers. Additionally, you can post a poll and collect the common answer and make a video based on the poll topic.
#5. Add Hashtags To Your Instagram Stories
Using hashtags in your stories is the most effective way to skyrocket your reach to a wider audience. Add branded hashtags that are related to your business or brands. Additionally, you can use invisible hashtags in your Instagram story.
Adding hashtags to your stories will help you find a target audience related to your industry. Using hashtags in stories can reach millions of Instagrammers in your industry or region.
#6. Treat Your IG Story Viewer As Friends
Since Instagarm is a visual platform, it provides plenty of opportunities for businesses and brands to connect with their customers. Interact with your audience to build trust and boost your business reach through Instagram stories.
Instagram has become a popular platform with more brands and influencers. So you need to make an effort to keep your audience engaged with your content. Go live once a week to directly interact with your audience. Use the live feature to show your brand’s usage and share information about your brands.
Conclusion:
With more creators and influencers, Instagram is a perfect platform to promote your brands to a huge audience. Post compelling content on Instagram stories to boost your followers and increase traffic to your Instagram page.